Logo, Brand, and Social Media Resources

Read through our Council Brand Guidelines on using our Girl Scout logos, the Trefoil, council service mark, and council acronyms. Logos can be found in our council box.com account.

Council Branding

Colors

Girl Scout Green: Green is our primary color and should be used prominently in external communications, especially for the Trefoil. Two new shades of green support Girl Scout Green for added variety. Always consider the role of green when creating external communications.

View the full color palette in our council box.com account.

Fonts

Girl Scouts, troops, and volunteers should use Palatino Linotype or Helvetica as a default for any resources they are creating.

Fonts can only be black or white.

Logo/Servicemark Usage Guidelines (Please read before using the logo/servicemark)

GSNorCal Logo

The Girl Scouts of Northern California servicemark is the final form of our logo, with all its elements. It should not be reassembled or re-proportioned. Only GSUSA can create servicemarks/lockups.

Servicemark Size: To maintain the integrity of the forms and ensure strong brand presence, the servicemark should never be used smaller than 50px for screens or 0.375 inches in print.

Servicemark Color: Whenever possible, the text should be black and the Girl Scout Trefoil should be kept green. If placed on a green background, the Trefoil should reverse to white and all text should remain black. One-color marks are a last resort to be used only when budgets so demand.

Members should always use the servicemark that includes the council’s name.

Logos can be found in our council box.com account.