How to Create an Effective Girl Scout Event Flyer
A well-designed flyer can spark excitement and boost attendance for your next Girl Scout event. Whether you’re planning a badge workshop, camp experience, or fun meeting, use this as a guide to ensure your flyer is clear, informative, and fun!
Step 1: Gather All the Essential Event Details
Before you begin designing, collect the full scope of event information. Refer to our Answer the following:
Who: is sponsoring the event? (be sure to secure logos)
Event Name: Clear and catchy!
What: Briefly describe the activity and its purpose. If it’s a money-earning event, mention how proceeds will be used.
Who: Who can attend? (Registered Girl Scouts, specific grade levels, parents, siblings, friends, etc.)
When: Include the exact date and day of the week. Double-check that they are correct!
Where: List the event hosting facility name, full address (including city and zip), and directions if needed.
Why: Connect the event to Girl Scout outcomes like leadership, collaboration, or confidence-building.
Cost: Include pricing for members and non-members, what’s included (shirt, food, patch), cancellation policies, and any financial aid options.
How to Register: Note if pre-registration is required, deadlines, late fees, and how participants will receive confirmation.
What to Bring: If no confirmation messaging is sent to registered attendees, let attendees know what to wear or bring on the flyer.
Contact Info: Always include a name, phone number, and/or email for questions.
Step 2: Design with Purpose and Style
Now that you have the details, it’s time to design a flyer that gets attention!
Make It Appealing
- Use visuals that represent the event (show fun, friendship, or adventure).
- Your flyer should be inviting and informative.
Keep It Neat and Simple
- Use bullet points or short phrases.
- Avoid clutter, more words = less engagement.
- Focus on one strong visual, not lots of small ones.
Emphasize What Matters
- Highlight the most important information on your flyer (event name, date/time, location, audience, and cost) with:
- Larger font
- Bold text
- Strategic placement (top half of the flyer is prime real estate!)
Be Smart with Fonts
- Choose fonts that are easy to read (be sure size is legible and font).
- Use no more than 2–3 fonts.
- Fancy fonts are great for headings, but not for body text.
- Avoid serif fonts in large blocks of text.
Use Artwork & Graphics Wisely
- Eye-catching graphics can enhance your flyer.
- Be sure you’re using images and logos correctly. Refer to our help center article about photography, branding and logo usage. https://helpcenter.gsnorcal.org/resources/logo-usage-guidelines-for-troops-and-service-units/
Proofread Thoroughly
- Misspelled words and incorrect info can confuse your audience.
- Ask at least one other person to review your flyer before printing or posting.
Get Approval
- Every service unit is different, confirm who needs to approve your flyer before sharing it.
STEP 2 Reference Photo:
Step 3: Share Your Event!
Now your ready to share your event flyer!
Share your flyer digitally with your service unit team on your service unit’s Facebook group. Refer to our SU guidelines to promote your event on facebook https://helpcenter.gsnorcal.org/resources/service-unit-facebook-groups-tips-tricks/
Share your event via email or printed distribution, where appropriate.
Last updated on August 18, 2025