Marketing Materials

Share Your Story

Tell us more about the project you completed, the trip you went on, or any other Girl Scout adventures you've had, so we can share with others how Girl Scouts are making the world a better place. (Stories/images/videos will be shared on GSNorCal's website, social media, or blog, or with local news media).

Service Unit Facebook Groups: Tips & Tricks

Purpose: Service Unit (SU) Facebook groups serve as a central hub for communication within the unit, allowing for easy sharing of information, questions, and support among members.   Sharing Resources: SU Groups can be used to share valuable resources like upcoming events, troop meeting ideas, badge information, volunteer opportunities, and links to relevant Girl Scout materials.   […]

Social Media Toolkit

At Girl Scouts of Northern California, we know the power of social media to inspire, connect, and share the amazing things our girls are doing. As a volunteer, you’re not just a role model in person—you’re also one online. Whether you’re celebrating troop adventures, promoting a cookie booth, or sharing leadership moments, this toolkit will […]

Social Media Content Capture Guide

Welcome to the ultimate guide for capturing and editing content tailored specifically for Girl Scouts of Northern California! Dive into our best practices to craft compelling social media content that engages, informs, and inspires. Whether you’re showcasing adventures, celebrating achievements, or spreading the Girl Scout spirit, this guide is your go-to resource for making every […]

Service Unit and Troop Managed Websites

While your local Girl Scout council (Girl Scouts Northern California) has its own website, some Service Units within our council’s jurisdiction choose to have websites of their own as well. If creating one, please adhere to these guidelines:

Social Media Guidelines

Girl Scout volunteers help shape our story online! Use these quick tips to share safely and positively. 🌟 Like and share posts from GSNorCal official account To share a post from our feed, refer to this Facebook article.  Follow us on Instagram, Facebook, and LinkedIn. Tag us @gsnorcal! Use hashtags #gsnorcal #GirlScoutsofNorthernCalifornia #JoinGirlScouts  🌟 Be a Positive Voice […]

Service Unit Recruitment Toolkit

Logo, Brand, and Social Media Resources  Find our council’s logos and branding guidelines in this gsHelpCenter article. Customizable Resources Spread the word about your troop and its open spots by downloading the fillable flyer templates below and customize with your troop details and contact information. Hand them out at school, sports, and other activities you […]

Brand Resources – Logos, Colors, Photos

Designed for volunteers, this is your go-to resource to find brand information, logos, photos, and templates. In this guide: Logos Download the Logos from our council box account. Language Our brand voice is encouraging, thoughtful, welcoming, lively. Our brand voice is not perfect, flashy, elite or rehearsed. Colors Girl Scout Green is our primary color […]

Girl Scout Guide for Utilizing Social Media

Social media sites and apps such as Facebook, Instagram, etc. can be an easy and fun way to stay in touch with your troop, coordinate events, and share your accomplishments, but it’s important to be able to navigate them safely.  Safety and Privacy Resources General Content Guidelines It’s important to remember that when you post […]