At Girl Scouts of Northern California, we know the power of social media to inspire, connect, and share the amazing things our girls are doing. As a volunteer, you’re not just a role model in person—you’re also one online. Whether you’re celebrating troop adventures, promoting a cookie booth, or sharing leadership moments, this toolkit will help you use social media in a way that keeps our girls safe and aligns with Girl Scout values.
Follow us on social media!
@gsnorcal
What You’ll Find Here:
- Posting Guidelines
- Photo Tips
- Downloadable Graphics & Templates (coming soon!)
- Sample Captions & Content Ideas (coming soon!)
- Additional Resources
Posting Guidelines
DO:
- Share troop adventures, badges, and community impact.
- Use kind, inclusive, and girl-led language.
- Tag your council and use Girl Scout hashtags.
DON’T:
- Post without photo permissions.
- Share sensitive info (last names, locations, etc.).
- Use outdated or off-brand graphics.
Read the full Social Media Guidelines.
Photo Tips
- Get caregiver permission before posting girls’ photos.
- Capture moments that show fun, friendship, and leadership.
- When in doubt, share photos from behind or of hands-on activities.
Read our full Social Media Content Capture Guide.
Downloadable Graphics
Find all of our council downloadable brand assets here.
Observances and Holidays
Suggested post date: Juneteenth (June 19, 2025)
- Download Juneteenth Assets Here
- Read the Juneteenth Social Media Guidance Document for caption ideas and video ideas.
- Feature relevant Girl Scout stories to celebrate Juneteenth.
- Tag @gsnorcal in your posts!
Templates coming soon!
Sample Captions and Content Ideas
Coming soon!
Questions?
Reach out to our marketing team at social@gsnorcal.org!