At Girl Scouts of Northern California, we know the power of social media to inspire, connect, and share the amazing things our girls are doing. As a volunteer, you’re not just a role model in person—you’re also one online. Whether you’re celebrating troop adventures, promoting a cookie booth, or sharing leadership moments, this toolkit will help you use social media in a way that keeps our girls safe and aligns with Girl Scout values.
Follow us on social media!
@gsnorcal
What You’ll Find Here:
- Posting Guidelines
- Photo Tips
- Downloadable Graphics & Templates (coming soon!)
- Sample Captions & Content Ideas (coming soon!)
- Additional Resources
Posting Guidelines
DO:
- Share troop adventures, badges, and community impact.
- Use kind, inclusive, and girl-led language.
- Tag your council and use Girl Scout hashtags.
DON’T:
- Post without photo permissions.
- Share sensitive info (last names, locations, etc.).
- Use outdated or off-brand graphics.
Read the full Social Media Guidelines.
Photo Tips
- Get caregiver permission before posting girls’ photos.
- Capture moments that show fun, friendship, and leadership.
- When in doubt, share photos from behind or of hands-on activities.
Read our full Social Media Content Capture Guide.
Downloadable Graphics
Find all of our council downloadable brand assets here.
Sample Captions and Content Ideas
Coming soon!
Questions?
Reach out to our marketing team at social@gsnorcal.org!
Social Media Resources
Last updated on August 1, 2025